Shopify Starter Plan
The Shopify Starter plan is for merchants that are just starting out and who want to sell to their customers through social media platforms or messaging apps, with a simplified online store. The Shopify Starter plan lets you create product links which you can share on social media posts or in messages. To start selling, activate your checkout by choosing a paid plan or removing your storefront password.
You can use Shopify's link-in-bio tool, Linkpop, to keep all your product listings in one place.
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Available features on the Shopify Starter plan
In addition to the features available on all plans, except for staffing your Shopify store and grouping products into collections, the Shopify Starter plan offers the following features:
| Feature | Description |
|---|---|
| Transaction fees | The Shopify Starter plan offers competitive transaction fees. Review the Shopify Starter plan to find the specific transaction fees for your region. |
| Spotlight theme |
The Spotlight theme is ready to use with the Starter plan. You can use the theme editor to add a logo, a brand introduction, and social media links. You can also customize the colors of your theme. Other themes and customization options aren't available on the Starter plan. |
| Reports | You can track your business performance using reports. The Starter plan comes with the analytics page, finances reports, product analytics, Live View, acquisition reports, inventory reports, behavior reports, marketing reports, order reports, sales reports, retail sales reports, profit reports, and customers reports. |
| International commerce | The Shopify Starter plan supports your international growth through Shopify Markets, a cross-border management tool that helps you with every step of the international selling process. |
Unavailable features on the Shopify Starter plan
If you're on the Shopify Starter plan, then staffing your Shopify store and grouping products into collections are unavailable with this plan.
| Unavailable feature | Description |
|---|---|
| Staffing your Shopify store | The Shopify Starter plan doesn't support adding staff accounts to your store. You need to be on the Shopify plan or higher to add staff accounts. If you require the ability to add staff members, then you need to upgrade to a higher plan such as Shopify, Advanced Shopify, or Shopify Plus. Learn more about managing staff and staff account limits for different plans. |
| Product collections | The Shopify Starter plan doesn't offer the capability to group your products into collections to make it easier for customers to find them by category. If you require the ability to create collections, then you need to upgrade to a higher plan such as Basic Shopify, Shopify, Advanced Shopify, or Shopify Plus. Learn more about collections. |