LEA Digital Marketing Manager | Bella Lawton

To continue building on our business’s rapid growth, we knew it was time to bring in a fresh perspective to hopefully take our digital channels to the next level. This is where Bella comes in.

Meet our Digital Marketing Manager, Bella Lawton.

Digital Marketing Manager | Bella Lawton

Name: Bella Lawton
Title: Digital Marketing Manager
Favorite Artist: Shakey Graves
Favorite Movie: Eternal Sunshine of the Spotless Mind
Favorite Book: Bliss Montage Vinyl, Cassette, CD, or Digital Music: “Digital music, i love spending my time making playlists for my friends and family.”

A Conversation with Bella Lawton, Digital marketing manager

What’s your current position at LEA?

[BL] I am LEA’s Digital Marketing Manger. My job is to work with my Marketing teammates to create content, manage social media and web traffic, and use trend forecasting and a creative edge to engage users across all platforms.

What drew you into your specific field of work?

[BL] I started my education as an artist, and spent a lot of time considering the practical applications of my art skills. I knew I wanted to find a way to utilize my passion for photography and media in a professional setting. I spent a summer interning at a small marketing firm in Bloomington, Indiana. I found that I had a knack for creating content and managing their brand, and the rest is history!

Tell us about your background.

[BL] I spent my college years at Indiana University Bloomington, studying Art and Media. During my time in Bloomington, I interned at Blueline Media as their Content Specialist and Marketing Intern. During my time there I was shadowing their Lead Project Manager and would help execute projects such as web design, social media management, and content creation.

Why is your job important to LEA?

[BL] Being a part of LEA’s Marketing Department will allow me to help grow our audience and brand awareness using a creative, edgy, yet professional approach. I will use LEA’s social platforms to express the voice and identity of our brand in a fun, approachable, and informative way.

What is the most exciting thing about joining LEA?

[BL] I’m really excited to be a part of a rapidly-growing company and to promote the cutting-edge technology created here at LEA, something I am truly impressed by.

What are your personal hobbies?

[BL] I spend a ton of time with my dog, Stink. I am an artist, so you can often find me at a thrift store looking for odds and ends to turn into art for my home. I love to develop new recipes (or copy ones I see on TikTok), and I enjoy spending as much time as I can with my friends, family, and partner.

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