Seve Kim’s Post

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Designing for developers

"No developer in their right mind wants a developer portal" This was a quote I heard from a platform PM. And he was right! It reminds me of the similar quote: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"—Theodore Levitt It might be a tough pill to swallow but: No one wants your platform. No one wants your tool. What developers actually want is what your product enables them to do. Shipping faster, feeling more autonomous, mastering their craft. Developers don't want a developer portal. Developers want to be better developers.

Erin Mikail 🏄🏼♀️ Staples

Developer Experience Engineer | Open Source Enthusiast | Ecosystem Partnerships | Comedian

1mo

“Developers want to be better developers” 🚀✨ big truth here

Sell the problem you solve. Not the product. And sell your platform to developers when they are experiencing the problem... Otherwise, they will always focus on switching costs instead of long-term productivity gains.

Tom Ingeman Nielsen

Senior director of Application platforms

1mo

Checkout, code, commit - everything else is cognitive load that a platform should abstract away. My money is on a developer CLI.

Deepak Kumar

Doc-E.ai: Applying GenerativeAI to accelerate adoption | Past: Co-Founder/CEO/CTO @Clearedin

1mo

Reading Dev Portal = paying Documentation Tax https://youtu.be/Rn7X8iLwz5E

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Indeed, the Developer Portal is merely one of many tools/touchpoints developers interact with on their journey to Discover, Build, Evaluate, Learn, Build, and Scale with a product.

Deepak Kumar

Doc-E.ai: Applying GenerativeAI to accelerate adoption | Past: Co-Founder/CEO/CTO @Clearedin

1mo

Developers suffer from FOMO. They want to learn and grow. So, inform them, educate them and help them grow. Don't persuade/push them with fancy colors & english language.

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Rachel Luxemburg

Senior Customer Community Manager, Cloudinary

1mo

I might frame it as "if a developer portal helps developers get the job done, that's fine, but it's not the ultimate goal".

Personally I find it patronising when websites try to sell me on the benefits. I already know the problems and the benefits of solving those problems. I want to know what you solution is. This seems to be true for most devs in my experience.

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Manish Khandelwal

Product Platform Leader | API Gateway and E-Commerce Expert | Data Management | Agile Software Development

1mo

Absolutely, developers want to be better version of themselves, and that`s when better tooling comes into the picture.

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Gal Bakal

Providing great experiences for Zoominfos' developers while enhancing their productivity | ex-Intuit

1mo

They want to do things effortlessly, independently and frustration free.

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